create compelling product teasers from home studios
For decades, motion controlled dolly moves were reserved purely for high-end budgets and crews. Now, with companies like Rhino Camera Gear, you're able to bring those moves into your home studio. A great start into motion control is to do product videos or demos. There are several ways to put together a product teaser video. Here are a few ideas to get the ball rolling:
- Consider context. How and where is the product used? How can you creatively show it being used? What will make the product preview pop off of a social feed?
- Materials and texture. What is the product made of? What types of set, backdrops, or accompanying props make the most sense to pair with the product? Sometimes you may want contrast, other times you may want it to blend in seamlessly with its surroundings. What is the best way to light and film the product to show off its materials, textures, and contours?
- User experience. How do you want users to feel when using the product you're presenting? Does the story you're telling fit that narrative? If it doesn't, begin with the end in mind, or the "why" of the product's existence.
creative challenge: create a spec ad using motion control
Are you looking to level-up your production abilities? There's never been a better time to grow a content-based business, whether it is just a side hustle, or a full-time gig. A great way to get business is by creating spec work for the types of jobs that you want to get. So pull out the notebook, start jotting down some ideas, and put a spec ad together using some of the ideas and prompts mentioned above.
If you're looking to up the production quality, consider getting a motion controlled slider like the RŌV or Arc II. Once you've created a spec ad, share it! Be sure to tag us @rhinoCG so we can see what you come up with and sharing your content with our Storytellers.
We look forward to seeing what you create!